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  • Writer's picturePatrick Gamero


It is a reality and companies must accept it, all companies are technology companies.

It helps companies to streamline their processes, be more competitive and offer a better customer experience.

How is this possible?

For example, a law firm is now also a technology company, they have a CRM to monitor their sales force and customer lifecycle, everyone has a computer, tablet, or, mobile to access mail, data, and workforce applications, they now think about cybersecurity and Cloud solutions for their business, in short, technology is the heart of this business.

Why do we need to change our view of technology investment?

Because technology today is an important part of core business execution and the failure of any of its components can slow down the operation of any company. Technology is no longer an expense, it is an investment.

Here are the reasons why you have a technology company today:

Customer Experience

Whether you sell to consumers or focus on B2B sales, customer expectations have evolved in a digital-first world.

The customer experience is now different, first, ask Google

Yes, you are a customer too, so if you need a service or product, what is your first step? Yes, search the web for business locations, reviews, and social media support, you want these answers right away.

Is your company in the digital world?

Do you have the answers to get confident new customers?

Competition among companies is accelerating

A fiercely competitive landscape is the new normal in business. Companies must be so agile to adapt their operations to the new technology that comes out every day, not to lose customers, expand their markets and optimize their resources so that the investment in technology is not too high but smart. (learn more about TAAS Technology as a Service).

Product life cycles are shortening

Today we see that technology obsolescence can be between 12 to 24 months, this has forced companies to be more agile in the implementation of new technology solutions, making IT staff a key element to ensure readiness to capture new business opportunities.

Successful companies across industries share these habits:

  • They are in various stages of the digital transition.

  • They are trying to make sense of rapidly changing demographic trends.

  • They understand technologies that were leading edge just five years ago no longer work well.

Remember that digital transformation is a destination – a never-ending journey of continuous improvement, innovation, and experimentation. Companies that can successfully create internal “engines of innovation” and ”Strategy alliances with IT providers” are positioned to stay competitive.

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